2dr Hardtop Coupe 8-cyl. 302cid/210hp 2bbl
$13,300 Avg. Value*

Model Overview

History of the 1967-1970 Mercury Cougar

The original Mercury Cougar was a Ford Mustang spin-off. The sleek notchback coupe's full-width front grille and sequential taillights made it a standout and it was named Motor Trend Car of the Year for 1967. An uplevel XR-7 model, with richly detailed Euro-style interior, arrived mid-year. A 200-hp 289 V-8 was standard, with a 320-hp Marauder GT 390 available, with or without GT performance package.

For 1968, a 302 V-8 was standard, but that year's singular GT•E package initially included a 390-hp 427 — replaced late in the season by a 335-hp (wink, wink) Cobra Jet 428. A XR-7 G (Gurney) special appeared mid-year.

Longer, wider and heavier, the 1969 Cougar featured newly sculpted styling and curved side glass, sans vent windows. A 351-cid V-8 was now standard. The newly introduced Cougar convertible was offered in standard and XR-7 models.

Bold graphics and bright colors marked the 1969-70 Eliminator, which offered powerful 428 CJ and Boss 302 Trans-Am V-8 engine options.

Today, well-documented high-performance Cougars can be pricey, while standard power train examples, including 1969-70 convertibles, are relative bargains.


1968 mercury cougar Info

  • Body Styles
  • 2dr Hardtop Coupe
  • Engine Types
  • 8-cyl. 390cid/325hp 4bbl
  • 8-cyl. 289cid/200hp 2bbl
  • 8-cyl. 302cid/na 2bbl Export
  • 8-cyl. 428cid/335hp 4bbl
  • 8-cyl. 302cid/210hp 2bbl
  • 8-cyl. 302cid/230hp 4bbl
  • 8-cyl. 390cid/280hp 2bbl
  • Additional Info
  • Curb Weight: 3094 lbs.
  • Length: 190.3 in.
  • Wheel Base: 111 in.
  • Number Produced
  • 81,014
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